Posts in Marketing
Selling clothing without using pictures: What the J. Peterman catalog can teach the performing arts about storytelling and marketing.

What can a retail catalog teach us about marketing? Turns out, quite a bit if you’re the J. Peterman catalog...especially when it comes to killer storytelling. Translating storytelling from stage to marketing, this week on the blog.

Read More
To Plan, or Not to Plan, That is the Question.

Do you prefer to plan your marketing or fly by the seat of your pants? If your current way isn’t working, you’re not sure what to do, or want to learn a way that meets in the middle then this is the blog post is for you!

Read More
The Pep Talk: Believe in the Possibilities. How Minnesota Orchestra's colossal comeback can serve as inspiration to performing arts organizations everywhere.

When your performing arts organization is going through a crisis, it’s easy to feel like the obstacles are insurmountable. Looking at major success stories - like Minnesota Orchestra’s considerable success after a contentious and historically long lockout - shows us that the seemingly impossible is indeed possible.

Read More
Hiding the Magic Extends Beyond the Stage; a.k.a. Don't air your dirty company laundry online.

Performing has it’s fabulous points. Other things…not so much. It’s tempting to vent online. Resist. Read on for why to not and what to do instead on the blog.

Read More