Posts in Public Relations
Marketing Plan: Define Your Problems to Overcome

To overcome a problem, you must first shine a light on it. This week I share an excerpt from “The Performing Arts Marketing Crash Course: Marketing 101 + Plan” workbook on defining problems to overcome and creating marketing strategies to overcome them.

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How to Respond to Negative Feedback About Your Social Media

If you put yourself out there in any sort of real way on social media, you’re bound to get some negative feedback. This blog covers how to handle it and if you should change your social media marketing strategy because of it.

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The Pep Talk: Believe in the Possibilities. How Minnesota Orchestra's colossal comeback can serve as inspiration to performing arts organizations everywhere.

When your performing arts organization is going through a crisis, it’s easy to feel like the obstacles are insurmountable. Looking at major success stories - like Minnesota Orchestra’s considerable success after a contentious and historically long lockout - shows us that the seemingly impossible is indeed possible.

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