Hey Red! Is self-promotion arrogant?
Does me sharing a Slipped Disc article written about my recent audition win come across as arrogant? I kind of feel like that's stuff that other peeps should share and then tag me in, cause what's the point for me? Unless it's like an interview or something, in which I'm sharing my thoughts.
Principle Trombone, Fort Worth Symphony Orchestra
Soon-to-be Co-Principle Trombone, Metropolitan Opera Orchestra
Hell no! Never!
But that’s almost always going to be the expected PR response, right?
What makes a social media share arrogant is how you present it.
If you say "Look bitches! I'm in this blog!" then yeah, it can be construed as arrogant.
However when sharing your genuine feelings about being in an article, especially if it was a surprise, it’s perfectly OK - and welcome - to embrace some shameless self-promotion.
(When I discovered the first time I was featured in Good Housekeeping, I shared with a post captioned “Holy shit! I’m in Good Housekeeping!” These were genuinely the first words out of my mouth when I discovered the backlink.
Nobody who knows me was surprised that this was my immediate, visceral response. Your mileage may vary. Be true to your own voice.)
Pro tip: when sharing an article you’re included in, remember to thank and tag the author and/or publication.
Self-promotion gets a bad rap, but there’s nothing wrong in sharing good news. Nobody will know if you don't tell them.
Furthermore, in sharing our stories we:
Promote ourselves. The performing arts is a huge world, and we all do what we can to get noticed in it. When you have a big win like this, shout it from the rooftops! You never know who will see and may decide you’re perfect for their next project.
Promotes your organization. We pay more attention to the organizations we have a personal connection with. Sharing will introduce more people to the organization and give them an instant connection. This helps create more patrons, which assists in sales and donations, which helps everyone.
Promotes the publication. Arts coverage is dwindling. To make sure that we continue to have arts coverage, we need to support those that are out there. We all need to support each other. #collaborationovercompetition
P.S. - If your friends aren't excited for you when you have a big fabulous announcement, they're not really your friends.
Bonus Round: The comments in the blog post on John brought up another helpful PR tip!
In the comments, someone criticized John’s choice of shirt in the photo used for the post. Where one might be tempted to clap back with an equally rude comment or merely to snark, “I bet you’re real fun at parties,” he handled it perfectly. He said it was his lucky shirt, that he won the Met audition with it, and teased that the shirt had a whole story.
John, if you start up that blog I want to read your story!
If you’re in the press, you’re going to come into your own share of negative comments. If you can reply with a positive spin then do so. Even better if you can make it entertaining. If not, leave it alone.
Some people make it seem as though their negative online comments are what gets them out of bed each morning. There’s no need to encourage that.
When you have a big win, or get some fabulous press, SHARE IT! Tell others so that we can all celebrate with you!
If others think it’s arrogant - or hate your shirt - that’s their issue not yours. Not that it matters anyway because you won’t be able to hear them over the cheers and noise of the champagne corks popping!
Have you had a big win recently? Share it in the comments so we can celebrate with you!
Have a question for me? I'd love to help. Email your question to heyred @ melindamassie dot com.