Posts tagged marketing
The Pep Talk: Don't Wait for Permission.

In an industry where we have to wait on others to let us know if we can do something - win the audition, be cast, get hired - it’s easy to let that attitude slip into the rest of our lives. Don’t let it. After all, if you wait for others to give you permission, you’ll be waiting forever.

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Selling clothing without using pictures: What the J. Peterman catalog can teach the performing arts about storytelling and marketing.

What can a retail catalog teach us about marketing? Turns out, quite a bit if you’re the J. Peterman catalog...especially when it comes to killer storytelling. Translating storytelling from stage to marketing, this week on the blog.

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Hiding the Magic Extends Beyond the Stage; a.k.a. Don't air your dirty company laundry online.

Performing has it’s fabulous points. Other things…not so much. It’s tempting to vent online. Resist. Read on for why to not and what to do instead on the blog.

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Donation Ex Machina or How I Learned to Stop Worrying About An "Angel Donor" and Love Donors of All Sizes

If you're consistently waiting for an angel donor to float down from the heavens and save your budget, you're probably making your finance people break out in hives. Read on to learn why this isn't your best plan of action and the strategy to fix it.

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