5 Reasons Why You Need a Marketing Plan

5 Reasons Why You Need a Marketing Plan - Melinda Massie Marketing Blog

I am a MASSIVE FAN of any good plan.

Big shock from the former professional organizer, I know, but that’s not the only reason why you need a plan.

A plan is the road map that takes our goals and makes sure we reach them.

In my experience, the best overall show experiences are great because everything is organized. Directors have their plans mapped out. Rehearsal schedules are detailed. Prop lists are clean. Prop tables are labeled.

And don’t even get me started on the organizational and planning beauty of some of the best stage managers with whom I’ve worked.

(One show in which I performed had a LOT of intricate prop work. I’d never been so happy to get a ten-page props spreadsheet in my life.)

Simply put: having a plan is vital to knowing what to do and when to do it.

So do it!  

Additionally, it’s vital to have a marketing plan because it helps:

  • Keep your mind clear and your eye on the goal. You don’t have to think about what to do. You’ve already done that in creating the plan. This clears the mental space to now take action and move towards your goals.

  • Keep you organized in marketing endeavors. Instead of marketing haphazardly or just throwing things at the wall to see what sticks, you’ve created a foundation from which to market effectively.

  • Maintain consistency. Consistency is key in marketing, but sometimes we’re not consistent because we’re not sure what to do. Having a plan supports marketing consistency because instead of wondering what to do next, you simply follow the plan that’s already set in place!

  • With future decision-making. As you proceed, you can look at what has worked and not worked for you, and make better, more productive decisions in the future.

Even if you have neither the time nor the energy for major marketing efforts, you do need to market. (Read here if you need reasons why.)

Having a plan will make the marketing efforts you do put out there flow more easily and land more effectively.

Even if you don't use the plan right away, it's good to have so that you save time in the future if/when you do decide to more formally market yourself. Even if you change a bunch of things, the framework - which is the most important and involved part - is set. Everything from there is merely tweaking. (Which you'll always be doing anyway, so it works.)

Do you have a marketing plan? If so, how does it help you? If not, why not? Share with us in the comments below!

Need help putting together your marketing plan? There’s a workbook for that! Check out The Performing Arts Marketing Crash Course: Marketing 101 + Plan workbook today!