Quick Tip: Personally Connect to Make Your Social Media Marketing More Effective.

Social media is a fantastic marketing tool because of the connection it allows us create. Make sure you’re personally connecting to help make your social media marketing more effective..

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Dear Cranky Couple Who Yelled at Me After the Symphony

An open letter to the cranky couple that yelled at me for cheering the symphony, and why this kind of audience member is a problem for classical music. (Beyond the obvs reason that yelling at strangers is generally frowned upon.)

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Give Them Something to Talk About, a.k.a. How conducting audience surveys can help you nail your copywriting language.

It’s important for your marketing language to resonate with your audience. One of the most effective ways to learn the language your audience uses to describe you? Ask them!

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The Pep Talk: Don't Wait for Permission.

In an industry where we have to wait on others to let us know if we can do something - win the audition, be cast, get hired - it’s easy to let that attitude slip into the rest of our lives. Don’t let it. After all, if you wait for others to give you permission, you’ll be waiting forever.

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3 Reasons Why You Should Start a Blog to Market Your Performing Arts Work.

Blogs are excellent marketing tools. This post explores 3 big reasons why you should yours today!

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