Filtering by: Marketing

How to Write Your How-To Book
Feb
21
to Feb 28

How to Write Your How-To Book

What do you know how to do? Do you want to turn that into a how-to guide that teaches your skills to others? In this class we'll go step-by-step through the process to get you from idea to manuscript to product and sales in the quickest way possible - without ever being cheap or cheesy. Whether you want to turn old blog posts into something or write fresh from scratch, by the end of this class you'll have the tools, framework, and resources you need to create your own how-to book on any and every topic you wish!

This course is in 2 sessions: Wednesdays February 21st and 28th, 7-9:00pm. 

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Blogging Your Business
Feb
6
to Feb 13

Blogging Your Business

In this class, you'll learn the ins and outs of blogging for your business with strong emphasis on using your blog as a marketing tool. We'll discuss the basics of marketing, how to use a blog as a marketing tool, as well as finding your own unique voice to engage your audience. This class is for anyone either interested in starting a blog for their business or bringing in more marketing knowledge and structure into their current business blog.

This course is in 2 sessions: Tuesdays February 6th and 13th, 7-8:30pm. 

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Blogging Your Business
Jul
23
1:00 PM13:00

Blogging Your Business

In this class, you’ll learn the ins and outs of blogging for your business with strong emphasis on using your blog as a marketing tool. We’ll discuss defining your target market and ideal client, the benefits of blogging, as well as finding your own unique voice and expressing that to your audience. Also included will be: 

  • Logistics – what style posts are most popular 
  • Editing calendar – creating a schedule for consistency 
  • Promoting posts 
  • Writing guest blogs for other sites 
  • How to keep the ideas flowing 
  • And much more. 

This class is for anyone either interested in starting a blog for their business or bringing in more marketing knowledge and structure into their current business blog. Come prepared to take lots of notes and to think about what sets your business apart, who your target market is, and what ideas you want to share with the world. All levels welcome. 

Registration: (Closes Friday, July 22nd at 8pm) $69.95

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Marketing Yourself as a Writer
Jun
18
1:00 PM13:00

Marketing Yourself as a Writer

Being a writer is more than writing. It's also running a business and that needs marketing. In this class we'll start with a quick, crash course on marketing to help you discover your target audience as well as go over the factors that set you apart from your competition. Then we'll outline a broad variety of truly effective options for you to explore to get the word out about your business at little to no cost. 

Through organization and planning, savvy uses of resources, and creative ideas, you'll be able to market yourself effectively without blowing out your budget. The best part is you'll also be doing it in a way that doesn't feel sleazy or gimmicky. 

Note: this course isn't limited to writers. It's open to anyone that has a small business they'd like to market. 

Please bring your favorite way to take notes. There will be plenty you'll want to write down to remember and then implement immediately into your business. 

Registration: (Closes Friday, June 17th at 8pm) $69.95 

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