Make your marketing as easy as 1, and a 2, and a 3.
The traditional ways that performing arts organizations have relied upon to market themselves don't work as well as they once did.
Newspapers aren't covering arts like they used to. Many newspapers have stopped doing reviews. Some have cut their arts coverage completely.
It's time for you to change your marketing strategy and take control over your message.
I'm in the unique position in which I've worked in all aspects of the performing arts as a performer (playing flute, acting, singing, and professional ballroom dance), as well as backstage, in admin, and on the board. My degree is in advertising, and I've been a solo-entrepreneur since 2008.
So I not only understand all the aspects of your industry from the inside out, but also how to pull something from nothing, as well as what it's like to wear #allthehats and do #allthethings yourself.