Melinda Massie
Melinda Massie
Digital marketing coach for the performing arts, writer, and performer

Hey there! I’m Melinda!

Digital marketing coach for the performing arts, writer, and performer.

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Are you ready to step up your digital presence?

Hell yeah, you are!

Welcome! You’re in the right place.



What is digital marketing?

The ways you can market yourself in the virtual world - website, blog, social media, and email newsletters.

Why do you need digital marketing?

  • It’s often free or at least very low cost.

  • It showcases your work in a visual and compelling way - perfect for the performing arts.

  • It’s easy to plan ahead and automate so that you can get back to the business of performance.

  • With a little knowledge and creativity (which is NOT lacking in the performing arts) it’s easy to make your marketing look polished and professional. Plus, as a performer, having a diverse set of skills makes you more appealing to arts organizations when they’re looking at hiring choices. Learn it now and always use it.


Simply put, digital marketing is the easiest, fastest, and most economical way to market yourself.

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Why am I the person to help you?

  • I know performing arts inside and out. I’ve been a performer since I was little. (Professionally as a ballroom dancer and actress. I also play flute, piccolo, and sing.) Backstage I’ve worked on the crew in the shop and costume shop. In admin, I’ve been everything from intern to box office manager. I’ve also helped create a non-profit from scratch, serving on their board and running their marketing.  

  • I know exactly what it feels like to wear #allthehats and do #allthethings. I’ve been a solo entrepreneur since 2008. Digital marketing was often my saving grace when I didn’t have the budget to do anything else.

  • I had to learn digital marketing on my own, so I know the tricks and short-cuts to quick learning. Though my degree is in advertising and public relations, digital marketing literally did not exist when I was in college. I had to figure it out on my own, as well as grow my digital presence from nothing. (As well as re-grow it when I changed businesses…which was more than once.)



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If you don't understand digital marketing or aren’t used to using it, we can start from the ground up.

If you grew up having always used it, we can channel what you already know into how to best market yourself.

Have a love/hate relationship with social media? You're in good company. Many of us do. But digital marketing is PERFECT for the performing arts. Don’t waste it.

The traditional ways to market the performing arts don't work as well as they once did.  Media isn’t covering the arts like it used to. Many newspapers have stopped doing reviews. Some have cut their arts coverage completely.

Digital marketing will help you fill in that gap.

If your digital marketing frustrates the hell out of you, know that there's an easier way. I'd love to share it with you.

I work with performing arts people who are ready to take control of and feel good about their digital marketing.

Are you ready? If so, Let's make it happen together!

You are worth your weight in gold!
— Ruth Ann Ritchie, Executive Director, Astraios Chamber Music

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 Schedule a free phone consultation!