Give Them Something to Talk About, a.k.a. How conducting audience surveys can help you nail your copywriting language.

It’s important for your marketing language to resonate with your audience. One of the most effective ways to learn the language your audience uses to describe you? Ask them!

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The Pep Talk: Don't Wait for Permission.

In an industry where we have to wait on others to let us know if we can do something - win the audition, be cast, get hired - it’s easy to let that attitude slip into the rest of our lives. Don’t let it. After all, if you wait for others to give you permission, you’ll be waiting forever.

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3 Reasons Why You Should Start a Blog to Market Your Performing Arts Work.

Blogs are excellent marketing tools. This post explores 3 big reasons why you should yours today!

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Selling clothing without using pictures: What the J. Peterman catalog can teach the performing arts about storytelling and marketing.

What can a retail catalog teach us about marketing? Turns out, quite a bit if you’re the J. Peterman catalog...especially when it comes to killer storytelling. Translating storytelling from stage to marketing, this week on the blog.

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Performing for Exposure. A performer's practical guide to considering free gigs because exposure is how one dies from the elements.

Performers are asked to perform for free all the time. Some gigs can be worth it. Others...not so much. This week’s blog offers questions to help you decide if the exposure is worth it...or will be the way you die from the elements.

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To Plan, or Not to Plan, That is the Question.

Do you prefer to plan your marketing or fly by the seat of your pants? If your current way isn’t working, you’re not sure what to do, or want to learn a way that meets in the middle then this is the blog post is for you!

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