3 Reasons Why You Should Start a Blog to Market Your Performing Arts Work.

Blogs are excellent marketing tools. This post explores 3 big reasons why you should yours today!

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Selling clothing without using pictures: What the J. Peterman catalog can teach the performing arts about storytelling and marketing.

What can a retail catalog teach us about marketing? Turns out, quite a bit if you’re the J. Peterman catalog...especially when it comes to killer storytelling. Translating storytelling from stage to marketing, this week on the blog.

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Performing for Exposure. A performer's practical guide to considering free gigs because exposure is how one dies from the elements.

Performers are asked to perform for free all the time. Some gigs can be worth it. Others...not so much. This week’s blog offers questions to help you decide if the exposure is worth it...or will be the way you die from the elements.

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To Plan, or Not to Plan, That is the Question.

Do you prefer to plan your marketing or fly by the seat of your pants? If your current way isn’t working, you’re not sure what to do, or want to learn a way that meets in the middle then this is the blog post is for you!

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Hey Red! How do I create perky social media posts when I just can't even?

Sometimes we just don’t feel inspired to post to social media. This blog covers how to move past perfectionism and get past a case of the “just can’t evens” to post regularly.

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Believe in the Possibilities. How Minnesota Orchestra's colossal comeback can serve as inspiration to performing arts organizations everywhere.

When your performing arts organization is going through a crisis, it’s easy to feel like the obstacles are insurmountable. Looking at major success stories - like Minnesota Orchestra’s considerable success after a contentious and historically long lockout - shows us that the seemingly impossible is indeed possible.

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